Autos México

Honda Marine Recognized By J.D. Power And Associates
 Honda Marine announced today that its EFI outboard engines ranked "Highest in Customer Satisfaction with Four-Stroke Outboard Engines" in the J.D. Power and Associates 2007 Marine Engine Competitive Information Studysm. Honda has received the four-stroke EFI outboard award for three consecutive years. Honda Marine engines scored 939 out of a possible 1,000 points, the highest total since the award's inception. The study also reported an increasing awareness among boat owners that higher-technology engines deliver a superior overall boating experience. Further, the study showed an increase in demand for quiet, efficient, clean-running engines. "Receiving this recognition for the third cons

Remarks by Michimasa Fujino, President & CEO, Honda Aircraft Company, Inc.
 Thank you, Jeffrey, and good morning everyone. Thank you for joining us this morning at the home of HondaJet. As you have waited for this day, I too, have been waiting - for a long time! For the last five years, Greensboro has served as our home, as we have worked to take the dream of HondaJet from the drawing board to the sky. It was a very challenging journey that we began in 2001... right here in this facility. In fact, we assembled and tested HondaJet inside these walls. Also, HondaJet took its very first flight from this airport on December 3, 2003, exactly two weeks before the 100th anniversary of the Wright brother's first flight. So, I would like to say, very humbly, that North Carolina

Honda Aircraft Company to Establish World Headquarters and Production Facility in Greensboro, North Carolina
 Honda Aircraft Company, Inc., today announced plans to establish its world headquarters in Greensboro, North Carolina, with construction of a new 215,000 square foot headquarters facility and hangar at Piedmont Triad International (PTI) airport. The company also confirmed plans to manufacture its advanced light jet, HondaJet, at a new plant to be constructed adjacent to its new headquarters. Further details about the production facility, including the size, scope of operations and construction timetable, will be announced at a later date. Honda plans to begin delivery of HondaJet to customers in 2010. lt

Honda Marine Recognizes Outstanding Dealers
 In recognition of outstanding sales and customer service, forty top Honda Marine dealers will be awarded a six-day, five-night Caribbean cruise aboard Celebrity Cruise Line's "Celebrity Century" as part of Honda's "Points to the Stars" dealer incentive program. Designed to recognize exemplary dealers throughout Honda Marine's 1,000-plus dealer network, the promotion included an emphasis on sales and customer satisfaction as reported through the NMMA's Customer Satisfaction Index. Honda Marine dealers recognized as top performers in their respective categories include: 150 Boat

Honda Opens Second Environmental Learning Center in Alpharetta, GA
 If you ever thought that Honda's long tradition of commitment to rider training and environmental education couldn't get any stronger, think again. In late October, the company's Rider Education Center (REC) located just north of Atlanta in Alpharetta, Georgia held a grand opening for its newly completed Environmental Learning Center (ELC). This is the second such project for Honda; in October, 2004, Honda's Colton, California REC opened the first-ever ELC. The two centers share identical goals: to provide a state-of-the-art off-highway-vehicle training facility, environmental education for the community and a model for OHV recreation facilities in urban park settings. Honda's Alpharetta ELC consists of 5.5 for

Honda Rider Education Centers Information
 All Rider Education Centers Classes offered Street: Motorcycle Safety Foundation Basic RiderCourse (BRC) Motorcycle Safety Foundation Experienced RiderCourse (ERC) ATV: ATV Safety Institute (ASI) ATV RiderCourse Riders trained per year: 6500 Colton Rider Education Center 1301 Via Venita Colton, California 92324-4009 (909) 430-3002 Contact: Lowell Christensen Opened: October 1989

Honda's Commitment to Rider Safety and Training
 Honda's approach to rider safety and training can be summed up in a single sentence: Top-quality products combined with responsible, skilled riding result in the most enjoyable motorcycling experience possible. The firm's actions over the years back up that statement. Honda has consistently led the industry in developing and distributing training videos, brochures and classroom materials, and in promoting and supporting rider education programs, courses, open houses and demonstration rides. Honda's commitment to rider safety and training is an integral part of the company's recognition of its social responsibility and its commitment to its customers, the industry and the communities where it does business.

Colton, California OHV & Environmental Learning Center
 A unique facility that demonstrates how off-road rider training and environmental stewardship can coexist. Mission: The Honda OHV Environmental Learning Center teaches riders of all brands the proper operation of off-highway motorcycles and ATVs in a realistic setting designed to instill in them a responsible land-use ethic. Goals: To provide a state-of-the-art off-highway-vehicle training facility. Provide environmental education to the community. Provide a model for OHV recreation facilities in urban park settings. An unusual venture is under way at American Honda's

Colton ELC Thrives In Local Community
 In 2001, when Honda opened the first-ever ELC in Colton, California, even its most enthusiastic supporters could not have predicted its success. Situated on a 2-acre addition adjacent to Colton's rider education center, the ELC consists of 1/3 mile of trail and five distinct ecosystems. Given its urban setting at the eastern edge of the Los Angeles metropolitan area, the ELC immediately became a destination for beginning and intermediate trail riders, including many families, wanting to improve their skills. The Colton ELC attracted numerous youth groups and more than 140 elementary school children last year, many of whom have never seen life outside an urban area. For some kids, their visit to the ELC was the

NADA 2007 Keynote Address
 Richard Colliver Executive Vice President, Automobile Sales American Honda Motor Co., Inc. February 3, 2007 Good afternoon ladies and gentlemen. It is a heartfelt pleasure for me to be with you here in Las Vegas. You know I never thought that in the twilight of my career, I would have a chance to address the entire universe of automobile dealers in America. So, it's a real privilege to be asked to share my thoughts and perspectives with you today. But, I'd like to begin by offering a salute to a good friend and your outgoing chairman, William Bradshaw. William is a great dealer, and owns two of our better stores. Like many of you, William has passed down a passion

Acura Announces January Sales
 Propelled by sales of the all-new 2007 MDX luxury performance SUV, Acura sold a January record of 5,951 light trucks, up 48.7 percent versus last year, the division announced today. The previous record of 4,165 was set in January 2004. Overall, Acura began 2007 with sales of 13,017 units sold for the month, down 10.6 percent from a year ago based on the daily selling rate that included one fewer day than last January.* MDX led Acura sales for the month with 4,153 units sold, eclipsing its total from a year ago by 3.8 percent and making it the model's second-best January ever. "We are certainly pleased with the way customers have reacted to the new MDX," said Dick Colliver, executive v

American Honda Reports Best-Ever January Sales
 American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 100,790, eclipsing the 2006 record of 98,394, the company announced today. With one additional selling day in 2007, sales declined 1.7 percent based on the daily selling rate*. American Honda January light truck sales hit a record high of 47,378, up 11.0 percent compared to 2006. Honda Division posted record January sales of 87,773, up from last year's record of 84,413, and was supported by record light truck sales of 41,427. Light truck models that broke January records included the CR-V, up 48.1 percent to 14,390; and the Odyssey, up 4.5 percent to 11,165. Sales for Accord, the company's volume leader, increased 12.0 percent

HBCU Marching Bands Wow Capacity Crowd With Exhilarating Show At Fifth Anniversary Honda Battle of the Bands
 In a moving display of reverence, some 68,000 fans, 2,200 musicians and a spirited gospel choir united under one sound this weekend in Atlanta at the 5th anniversary Honda Battle of the Bands, to pay a much-deserved tribute to late Black music icons. Among the luminaries honored by America's top Black college marching bands were "Godfather of Soul" and Augusta, Georgia native son James Brown, Luther Vandross, Lou Rawls, Gerald LeVert, Rick James, Lisa "Left Eye" Lopes and others. These recently departed music artists were among those memorialized before the sold-out Georgia Dome audience via music, a stirring video montage, synchronized dance team choreography and, most significantly, by the

2007 Honda Natural Gas Vehicles Maintain Eligibility for Single-Occupant Use of California High Occupancy Vehicle Lanes
 Customers who purchase a Honda natural gas-powered vehicle continue to be eligible for single-occupant use of High Occupancy Vehicle (HOVs) lanes in California. The 2007 Honda Civic GX is the only new vehicle that is eligible for consumers to register for single occupant HOV permits (AB 2628), now that the maximum number of 85,000 hybrid vehicle HOV permits have been issued. Consumers should refer to the California Air Resources Board's website www.arb.ca.gov for further information. "The single-occupant HOV permits rewar

Acura Prototype Sports Cars Complete Three Days at Sebring; ALMS Teams Make Progress Preparing for 12-Hour Classic
 Preparing for one of motorsports' most demanding events, the legendary 12 Hours of Sebring, can be a difficult task for racing teams. Long hours must be logged on and off the track by drivers, engineers and mechanics to take their machines to the limit in preparing for the contest. For three days this week, the three new Acura American Le Mans Series LMP2 sports car teams - Andretti Green Racing, Lowe's Fernandez Racing and Highcroft Racing - worked through a variety of race-type scenarios on the rough surface of the 3.7-mile, 17-turn former airport road circuit known as Sebring International Raceway. All Acura American Le Mans Series operations are utilizing the new 3.4-liter V-8 Acura ALMS en

Honda Announces Two Super Bowl Advertisements
 American Honda Motor Co., Inc. will place two television advertisements during the broadcast of this year's Super Bowl on CBS, the company announced today. A thirty-second CR-V advertisement, along with a thirty-second spot highlighting Honda's position as the most fuel efficient car company in America are planned for the February 4th airing. "The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot," said John Mendel, senior vice president of American Honda. "Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative

Honda Accord Coupe Concept Poised to Reset Segment Benchmark
 The Honda Accord Coupe Concept reveals a totally new look for the next-generation Accord, along with key technologies for safety, fuel efficiency and performance, American Honda Motor Co., Inc., announced today at the North American International Auto Show (NAIAS) in Detroit. The Accord is Honda's best-selling model in North America and its debut at NAIAS marks the first time that an Accord concept vehicle has ever been shown at a major auto show. The styling of the Accord Coupe Concept conveys a powerful stance through its long hood, deeply sculpted lower body and fastback roofline. A six-sided grille and projector headlamps that recess deep into the front fenders contribute to an unmistakable and aggressive fro

Accord Coupe Concept Remarks by John Mendel
 Senior Vice President, Auto Operations American Honda Motor Co., Inc. 2007 North American International Auto Show January 8, 2007 Hello everyone, and good morning. You know, year after year, it never ceases to amaze me just how big this show really has become. It's more than just an auto show - it's an industry extravaganza. It's a world stage, on which car companies roll out some their most extravagant concepts or most significant new vehicles. But from our perspective, the size of a show is determined by the number of news media that attend our events. And I must say...this is an impressive gathering... and we sincerely appreciate your inter

Honda FCX Concept on Display at North American International Auto Show
 The fully-functional Honda FCX Concept vehicle on display at the North American International Auto Show features a newly developed compact, high-efficiency Honda FC Stack as well as a low-floor, low-riding, short-nose body. It offers a comfortably large cabin and futuristic styling along with significant improvements in power output and environmental performance. Limited marketing of a totally new fuel cell vehicle based on this concept model is to begin in 2008 in Japan and the U.S. To meet Honda objectives for significant gains in both environmental and driving performance, the FCX Concept is equipped with a V Flow fuel cell platform consisting of a compact, high-efficiency fuel cell stack arranged in an innova

Acura 'Advanced Sports Car Concept' Debuts at North American International Auto Show
 The show-stopping Acura "Advanced Sports Car Concept" made its world debut today at the 2007 North American International Auto Show. The dynamically styled concept provides a preview of the design direction for the successor to the Acura NSX. Created to take exotic sports car styling to a new level, the concept is designed to incorporate a powerful front-mounted, V-10 engine and a new high-performance, rear-wheel-drive based version of Acura's exclusive Super Handling All-Wheel Drive(TM) (SH-AWD(TM)). "The Acura brand will always be a home for people who love to drive," said Takeo Fukui, president CEO of Honda Motor Co., Ltd. "As we advance toward building a car

2007 North American International Auto Show Remarks by Takeo Fukui and Jon Ikeda
 TAKEO FUKUI Good afternoon ladies and gentlemen. And thank you for joining us. Last year, we marked the 20th anniversary of the Acura brand by topping 200-thousand units in sales for the second straight year. But we did so with a focus on the future. With a commitment to advanced technology our goal is to help our customers get where they're going more quickly, more efficiently, and more connected to the world. This commitment can be summed up in just one word, "Advance." This is a statement about Acura's commitment to always be ahead with customer relevant technologies and products that add to the quality of life. As you know the Acura brand wa

Acura Registers Second Consecutive Year of 200,000-Plus Sales
 Driven by yearly record sales of light trucks and the TSX sports sedan, Acura surpassed the 200,000-unit sales mark for the second consecutive year, the luxury division announced today. Year-end Acura sales totaled 201,223 units, down just 3.7 percent from a year ago (based on the daily selling rate). Meanwhile, December Acura sales of 19,056 units were up 6.3 percent compared to last year, fueled by strong demand for the all-new RDX turbocharged SUV and MDX luxury SUV. MDX posted strong December sales of 6,227, up 17.1 percent from a year ago. "To break the 200,000-unit sales barrier in consecutive years for Acura is a great accomplishment," said Dick Colliver, executive vice preside

American Honda Posts 10th Consecutive Year of Record Sales in 2006
 American Honda Motor Co., Inc., today announced all-time record sales results for the 10th consecutive year. Sales from both Honda and Acura Divisions totaled 1,509,358 and pushed American Honda annual sales up 3.5 percent based on the daily selling rate*. The results also mark the company's 13th consecutive year-over-year sales increase. American Honda December sales totaled 131,778 vehicles, up 3.0 percent for the month based on the daily selling rate. 2006 American Honda sales highlights: All-time record total vehicle sales of 1,509,358 (up 3.5 percent) 10th consecutive yearly sales record

Acura 'Advanced Sports Car Concept' to Debut at North American International Auto Show
 The Acura 'Advanced Sports Car Concept' will make its debut at the 2007 North American International Auto Show in Detroit, the division announced today. The concept provides a glimpse at the next generation Acura exotic sports car. As a part of the global commitment to the Acura brand, Honda Motor Co. Ltd.'s President and CEO Takeo Fukui will be delivering the keynote remarks at the Acura press conference. Additional details on the Advanced Sports Car Concept will be announced on Sunday, Jan. 7th at 1:20 pm the North American International Auto Show in Detroit. Additional Acura information and downloadable high-resolution images are available at www.acuranews.com.

Honda Becomes Title Sponsor of The Honda Ski Tour
 American Honda Motor Co., Inc. has signed on as title sponsor for The Honda Ski Tour, a winter sports tour featuring ski racing, freeride competitions, and live music, the company announced today. Honda's presence at each event will be highlighted with on-site displays of Honda vehicles as well as the presentation of 2007 Honda Elements to the overall tour winners in the Skiercross and Skier Halfpipe events. "We were impressed with the overall quality and innovative nature of The Ski Tour," said Tom Peyton, senior manager of Advertising for American Honda Motor Co., Inc. "It's a perfect backdrop to showcase the Honda truck line-up [Element, Ridgeline, Pilot and CR-V]," The H

2007 Shadow Spirit 750 C2-Honda's Next-Generation Hot-Rod Cruiser
 When Honda's design and marketing teams sit down to discuss upgrading an existing model, careful consideration is given to the current customer profile. Who are they? What do they like about the bike? What can Honda offer more riders like them? In the case of Honda's Shadow Spirit 750-the best-selling custom in the company's lineup with a heritage that reaches all the way back to 1983-some might speculate that it's best to leave well enough alone, but that would not be the Honda way. In the same manner that Honda has taken the flagship Gold Wing to a new level of sophistication with each subsequent introduction, the 2007 Shadow Spirit 750 C2 has a whole new attitude. And it's better than ever. The engineering t

Shadow Spirit Design: Inside the Process
 New motorcycles do not roll out of the designer's pen intact, like some magical three-dimensional extrusion. The design process is long, arduous and guided by many factors. Nobody knows the process better or can speak more eloquently on the subtleties of motorcycle design than Martin Manchester, executive designer for Honda RD Americas. So when we had questions about the new Shadow Spirit 750 C2, we went straight to Manchester-who was accompanied by Seiji Yamaguchi, motorcycle division manager for Honda RD Americas-for a little insight. Redesigning one of the best-selling cruisers in the line is a challenging task. Stray too far from the original concept, and you risk alienating cu

The New-Generation Honda Foreman
 With the introduction of the Foreman(R) 4x4 with Electric Power Steering (EPS(TM)), Honda has once again added an innovative twist to an industry benchmark-the Foreman line of ATVs. As one of the best-selling ATVs in history, it was a daunting task to re-create the Foreman in 2005. For months, Honda RD personnel spent countless hours visiting ATV owners across the country to see how they put their machines to work in a myriad of ways, under an unimaginable variety of conditions: deep mud, freezing temperatures, snowy conditions, dusty farm usage, towing trailers and other work implements, running up and down hills-under all kinds of real-world situations, many of which expanded Honda's notion of tough usag

Where More Is Less: Honda's New Electric Power Steering
 New for 2007 is Honda's revolutionary Electric Power Steering (EPS(TM)) system offered on the Foreman 500 4x4 ES. First announced on June 23 by Honda RD Japan, the breakthrough represents the world's first EPS system for ATVs. As the world's leader in engine, drivetrain and vehicle design, Honda has many products featuring technologies that cross divisional lines. For example, the 1983 CBR400F with revolution-modulated valve control (REV) represented the first-ever mass-production application of variable valve technology. REV was the precursor to Honda's well-known VTEC (Variable Timing and Lift, Electronic Control) automotive engines, not to mention the 2002 VFR800FI VTEC Interceptor.

The Workhorses That Simply Work: Honda ATVs
 With Honda ATVs on Hand, Work and Play Take On New Dimensions For many years now, the most popular cars sold in America haven't been cars: Pickup trucks staunchly remain the perennial bestsellers. How can that be? Pickup trucks continue to enjoy spectacular popularity across a wide spectrum of the driving public because of the versatility they provide. It seems people in this country constantly transport items large and small, to and fro, for work and play, and the versatility of a light-duty transporter shines through. The same can be said of one of the hardest-working tools in the great American toolbox: the ATV. Versatility Is the Key Soon after Honda invented the all-